“We now need UNDERPANTS we can trust.” J. Chirac
Those of you who don’t live in France probably haven’t had the chance to follow our very patriotic ELECTION CAMPAIGN IN UNDERPANTS... Surfing on the run to the 2012 Presidential elections, a bunch of young entrepreneurs have set up a parallel web-campaign using election slogans & posters to convey their message: wear French Underpants!
Dordogne-based underwear production company, LE SLIP FRANCAIS has brilliantly managed to grab the media’s attention by taking the old-fashioned made in France concept and the unsexy slip (underpants) and turn them into an attractive, creative & übercool campaign.
“France is strong IN UNDERPANTS” – N.Sarlozy
“Change UNDERPANTS, now!” F. Hollande
“Nothing can beat united UNDERPANTS” F. Bayrou
“Take the UNDERPANTS power!” JL Melenchon
“Choose UNDERPANTS.” E.Joly
If you want to support young people with ambition & humour, don’t hesitate to place your order with them, it’s super smooth & fast (I tested) and you can pick from a selective range of unique underpants: The Dreadful white, The Courageous red, The Intrepid Blue or The Triumphant black.