Treasure Hunt with Jay-Z or the coolest book launch this year

I love interactive, viral marketing. I really do. Check that out: Hip-Hop artist, Beyoncé’s hubby and MTV’s 2009 Man of the Year, JAY-Z has found yet another way to emulate crowds. For the launch of his autobiography Decoded, Bing and the Droga5 agency organised for/with him a national Treasure Hunt.

Every single page of Decoded has been released and dispersed around the states to be found by fans.  And by page I don’t mean sheets of paper dispatched to the wind but printouts on walls, cars, jackets, swimming pools and other weird and creative locations.

Today the 320 pages have been found and the Decode Jay-Z website announces by whom and where:

Just for the sheer pleasure of it, let’s have a look at the pages, decoded.


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Filed under Amusing, viral, Web 2.0

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